What is Luxury All About to the Modern Driver?

Is luxury about having the fastest, flashiest vehicle? Is it about the highest price tag? Perhaps it's a matter of exclusivity.

Volvo Vice President of Interior Design, Robin Page, joined a panel of experts to discuss the past, present, and future of luxury.

One thing panelist agree on is that people like to feel a connection with the luxury products they invest in. Knowing where something came from, how it was made, and being able to see the craftsmanship in the end result makes a huge difference in the luxury experience.

That's why the Volvo XC90 uses real wood accents, and quality, authentic materials.

Volvo takes a strong stance on environmental responsibility, quality vehicles, safety, and making life simpler and more relaxed for drivers. After watching the panel, it seems that those long-standing company goals are aligning beautifully with today's evolving concept of what luxury means.

Visit Borton Volvo and let us know if our new vehicles fit your idea of luxury.

Categories: Video